Purifi Hand Soap Brand & Packaging Design
packaging design + brand identity creation + physical mockups + illustrator
designed for University
↓ Process Report ↓
Design Goal
Choose a set of three flavors/scents/etc of a certain product, and create a brand and packaging design. This branding design will clearly reflect the selected price point, personality traits, and target audience. After creating a strong brand identity, transition that into a consistent set of three labels, that are then mocked up on three physical silhouettes.
Ideation & Sketches
Process Designs & Test Prints
Brand & Symbol Creation ↓
First Comps ↓
Second Comps ↓
Test Prints/Side-by-Sides ↓
