CASE STUDY
Village Grinder Brand Redesign
brand identity design + process report + adaptable design + illustrator + mockups
designed for University
Secondary Logo
↓ Process Report ↓
Design Goal
Complete a complete branding redesign for a restaurant, cafe, coffeeshop, etc. Choose an establishment small enough to have a unique story/meaning to a community, but big enough that they would fund a redesign of this caliber. Complete a two-month long process report, starting with gathering information and imagery of your place, and finishing with a complete brand standards guide, 7+ piece deliverables list, and high-quality mockups.
↓ Or Scroll to View The Highlights ↓
Pivot Point
During this stage, I was not satisfied with my branding/logos, which was a very frustrating reality for a concept I was so married to. In the end, a strong pivot was necessary to accomplish the goals and tone words, so I went back to the drawing board. The above mood boards/sketches do not reflect this change, but everything beyond this does.
